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About bciti
bciti empowers cities/communities to grow! bciti develops and commercializes a self-service SaaS Platform for citizens for smart cities/communities. The platform makes it possible to meet the daily needs of cities/communities and citizens via a SINGLE platform. Currently in ‘scaling up’ mode and in accelerated growth, we remain true to our initial vision : to improve the lives of people everywhere in the world by the intelligent use of new technologies in order to favor informed decision of cities/communities and citizens.

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Tasks and responsibilities
- Develop and maintain a customer acquisition plan focused on small and medium sized cities in the US and Canada.
- Build and execute customer acquisition programs including writing, creative coordination, vendor/contract management and campaign setup in marketing systems
- Write effective customer acquisition collateral such as landing pages, email in both English and French
- Manage agency and vendor relationships, ensuring campaigns are high performing across established KPIs
- Develop audience segmentation definitions in coordination with Sales
- Consistently meet goals: Manage growth and optimization of online marketing programs to meet lead, CPA and revenue goals
- Identify optimization opportunities, implement testing to identify new best practices, report and adopt findings
- Execute campaigns on time, on target and on budget through effective planning, logistics and implementation
- Report on results and present plans to senior management, lead meetings, and deliver oral and written presentations to keep company aligned
- Help drive creation of effective customer acquisition assets and offers
- Individual contributor with a team leadership capabilities
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Required qualifications
- Bachelor’s Degree in Marketing, Advertising, Communications or related field preferred
- 5+ years of experience in B2C/B2B marketing, brand or agency side
- Experience with all forms of digital marketing channels
- A self-starter with proven ability to significantly increase sales and maximize efficiency
- Experience in Ecommerce strongly desired
- Strong analytical skills including the ability to critically read and interpret reporting and provide recommendations
- Experience with executing campaign logistics and reporting data from web analytics, CMS, and CRM systems
- Self-motivated to take initiative in a challenging, fast-paced, matrixed environment with the ability to prioritize many tasks across various teams within the organization
- Strong oral and written communication skills
- Experience setting up and using Hubspot
- Experience or interest in the Smart City category
- Experience within a fast paced, start-up environment
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bciti advantages
- Competitive compensation packages
- Challenging projects;
A fun and motivating work environment; - A hybrid work environment, because it’s not about where you work, but what you do;
- Multiple learning opportunities to improve your skills;
- Benefits, telemedicine services and employee support program;
- Numerous social opportunities, with happy hours, contests, various group activities, and much more!
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Ready to come aboard?
Send us your resume
