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Job offer

Senior Marketing Manager

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About bciti

bciti empowers cities/communities to grow! bciti develops and commercializes a self-service SaaS Platform for citizens for smart cities/communities.  The platform makes it possible to meet the daily needs of cities/communities and citizens via a SINGLE platform. Currently in ‘scaling up’ mode and in accelerated growth, we remain true to our initial vision : to improve the lives of people everywhere in the world by the intelligent use of new technologies in order to favor informed decision of cities/communities and citizens.

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Tasks and responsibilities

  • Develop and maintain a customer acquisition plan focused on small and medium sized cities in the US and Canada.
  • Build and execute customer acquisition programs including writing, creative coordination, vendor/contract management and campaign setup in marketing systems
  • Write effective customer acquisition collateral such as landing pages, email in both English and French
  • Manage agency and vendor relationships, ensuring campaigns are high performing across established KPIs
  • Develop audience segmentation definitions in coordination with Sales
  • Consistently meet goals: Manage growth and optimization of online marketing programs to meet lead, CPA and revenue goals
  • Identify optimization opportunities, implement testing to identify new best practices, report and adopt findings
  • Execute campaigns on time, on target and on budget through effective planning, logistics and implementation
  • Report on results and present plans to senior management, lead meetings, and deliver oral and written presentations to keep company aligned
  • Help drive creation of effective customer acquisition assets and offers
  • Individual contributor with a team leadership capabilities
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Required qualifications

  • Bachelor’s Degree in Marketing, Advertising, Communications or related field preferred
  • 5+ years of experience in B2C/B2B marketing, brand or agency side
  • Experience with all forms of digital marketing channels
  • A self-starter with proven ability to significantly increase sales and maximize efficiency
  • Experience in Ecommerce strongly desired
  • Strong analytical skills including the ability to critically read and interpret reporting and provide recommendations
  • Experience with executing campaign logistics and reporting data from web analytics, CMS, and CRM systems
  • Self-motivated to take initiative in a challenging, fast-paced, matrixed environment with the ability to prioritize many tasks across various teams within the organization
  • Strong oral and written communication skills
  • Experience setting up and using Hubspot
  • Experience or interest in the Smart City category
  • Experience within a fast paced, start-up environment
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bciti advantages

  • Competitive compensation packages
  • Challenging projects;
    A fun and motivating work environment;
  • A hybrid work environment, because it’s not about where you work, but what you do;
  • Multiple learning opportunities to improve your skills;
  • Benefits, telemedicine services and employee support program;
  • Numerous social opportunities, with happy hours, contests, various group activities, and much more!
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Ready to come aboard?
Send us your resume

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